The Waubra Foundation, the organisation The Guardian describes as “a national group that opposes windfarms”, has undertaken a costly rebranding exercise. Yes 2 Renewables decided to take a look to see what’s in and what’s out…
IN: The organisation has kept its use of the name Waubra, despite the fact that none of the foundation’s directors live anywhere near the town they assert to represent. SourceWatch reveals Waubra Foundation founder and chair, Peter Mitchell, lives 122 kilometres away from the town. Executive Director, Sarah Laurie, who Crikey describes as a “well-known anti-wind farm campaigner,” lives a whopping 668 kilometres away in Crystal Brook, South Australia.
Waubra residents have expressed concern about the use of their towns name by anti-wind farm group. Unfortunately, a previous attempt to have the foundation drop ‘Waubra’ from their title failed. The Waubra Foundation’s continued use of the town undermines the organisation’s credibility and will likely result in fresh attempts by locals who want Waubra to be known for farming, not anti-wind energy politicking.
OUT: Wind turbines. The foundation has removed a graphic image of a wind mill from its logo. Given the news media’s description of the Waubra Foundation as an anti-wind farm group (see above), the change can be interpreted as an attempt to distance itself from this association. Unfortunately for the foundation, it’s the content, not just the letterhead, that will shape peoples’ perceptions.
The new logo adopts imagery that brings to mind soundwaves–a homage to the group’s persistent claims about the dangers of “infrasound.” Incidentally, a Victorian Department of Health review released in May concluded “there is no evidence that sound which is at inaudible levels can have a physiological effect on the human body.” It remains to be seen whether evidence on infrasound will deter the organisation from using this motif.
MORE INFO: Read prolific wind energy blogger Mike Barnard’s Seven Things You Must Know About The Waubra Foundation.
UPDATE: Blogger and wind energy researcher Ketan Joshi has published as analysis of the Waubra Foundation’s rebranded website. Read it here.